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    Background 
    
    China is the world’s largest producer of fish, followed by 
    
    Peru, USA, 
    Japan, Indonesia, Chile, India and Russia. 
    
    Chinese consumption of seafood is increasing rapidly due to rising 
    affordability, greater access to fishery products in the west and central 
    parts of China due to better transportation and distribution systems, and 
    accelerated fishery development in key parts of China.  Like other food 
	plants and animals, the Chinese prefer live or wild catch fishes. 
    
    Fishery is responsible for more than 12% of Chinese agricultural value and is 
    the fastest growing industry in the Chinese agriculture sector with an 
    annual growth rate of about 10%. 
    
    China is the top aquaculture producer, followed by India, Indonesia, 
    Japan, Thailand, Chile and Norway. 
    
    China also produces 3/4 of the world's algal products and hydrophytes. 
    
    
     Major 
    world importers of aquatic products are Japan, USA and EU and major exporters are 
    Thailand, China, Norway, USA, Canada and Denmark. 
    
    China is 
    modernizing and developing aquaculture as a pillar agriculture industry and has 
    designated 3 zones for its development based on natural and comparative 
    advantages to develop the different types of aquaculture species. 
      
        
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          Eastern and 
      Southern Coastal Region comprising Zheijiang, Fujian, Guangdong, Hainan 
      and Guangxi provinces to focus on the development and production of eels, 
      prawns, Tilapia and large yellow Croaker.
 Yellow and 
      Bohai Sea Region comprising Shandong, Heibei and Liaoning provinces to 
      focus on prawns and shellfish aquaculture.
 
 Middle to 
      Lower Yangtzei Region comprising Anhui and Jianxi provinces to focus on 
      fresh water crabs.
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    Concerned about over-fishing and pollution, China has 
    put a zero growth on fresh and seawater 
    natural catches and imposed a seasonal fishing moratorium 
    to allow stock and environmental regeneration.
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    Key Development Goals for the Chinese Fishery 
    Sector 
      
      
      
      Sustainable and balanced development, protection and exploitation of 
      fishery resources
      
      
      Enhancing the fishing industry's overall performance and competitiveness, 
      and improving the income of fishermen
      
      
      Value-adding to process 40% of the total production and increase exports
      
      
      Address the problems of over-fishing, deterioration of fishery 
      environment, pollution and the unsafe use of aquaculture chemicals
      
      
      Improve the quality, safety and standard of fishery products
      
      
      Integration of culturing, production, processing and marketing of fishery 
      products  
   
     
     Major Business Opportunities 
 
			
            
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      Import of fish meals |  
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      Production of high quality fish meal in China |  
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      Fishery environmental protection expertise and 
      technology |  
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      Aquaculture technology and systems |  
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      Fish handling and processing equipment |  
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      Training |  
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      Joint ventures to develop the fishery 
      industry, particularly in the west and central parts of China to take 
      advantage of new market access resulting from WTO accession and the 
      rapidly increasing consumption due to rising affluence. |      
      
        
          |  | Keys 
			Needed to 
    Develop and Capture Business Opportunities in China  |  | 
  
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  How AgrifoodAsia Can Help You   
    
    In view of the vast business potential in China, businesses worldwide are 
	actively searching for ways and means to access China’s vast market.  
	However, while 
    tremendous opportunities exist in the huge Chinese 
    agrifood market,
    accessing and 
    turning those opportunities into reality is not easy. 
      
    Unless you have a product or 
	service that sells itself, 
	having a quality product or 
	service at a competitive price does not necessary translate into instant 
	success in China. The average 
	foreign organization or company would still be required to spend 
	considerable financial and human   | 
      
    resources
	and years
	of time to build and acquire the China knowledge,
	business 
	structures, networks and skills necessary for sustainable success in China.
 
      
    AgrifoodAsia can minimize your 
	chance of disappointment and lost opportunities, and save you time, money 
	and effort by providing you with our extensive China business structures, 
	mechanisms, networks, expertise and experience, and equip you with the skills 
	necessary for you to DO and MAKE business HAPPEN in China through our 
	training program. 
      
    Please browse our Partner and 
	Business Centres for more information on how we can work with you to make 
	business happen for you.  |