There is no doubt that China will be the world¨s largest market and the engine for economic growth, global influence and integration in the new century.


Businesses world-wide are actively seeking ways and means to engage China in trade, investment and co-operation.


The China market is like no other.  It is nascent but rapidly maturing, growing, modernizing and changing.

Business in China is intertwined with politics, culture and a diversity of business practices. Further, opportunities vary greatly from region to region and from industry sector to industry sector.  


The potential for agrifood business in China is vast and unlimited.  However, entering, successfully navigating and capturing opportunities on offer in the Chinese business maze is not easy.



Sustainable business success in China requires a combination of knowledge, capabilities and skills which include:

  • An in-depth understanding of China and its political, cultural, socio-economic and business  environment

  • Insightful information on the industry sector and the products, services or technologies of interest in China

  • Capability to build the business structures, mechanisms, networks, relationships,  partnerships and an intelligence gathering system indispensable for DOING business in China

  • Personal business skills on how to MAKE business happen successfully for the long term  



For those who want to take a sprint down the business super highway to China, the initial first 3 steps should be:

Step 1 Step 2 Step 3

The key to success in China is doing your home work, being committed but cautious, equipping yourself with the China expertise and partnerships, and not running before you can walk.

Once you are skilled in China business, start building the core business structures, mechanisms, networks, relationships and partnerships in China essential for the market access of your products, services or technology.  You may even wish to establish a presence in China by setting up a virtual office, a representative office, a co-operative or equity join venture or a wholly foreign owned company.

For the average SME to build the above starting from ground zero requires substantial monetary and personnel resources, and then time and patience for the business to grow.

However, you can save a lot of time, money, resources, frustrations and minimize the risk of failure by making use of the services of, or forming a partnership with experienced and reliable agrifood companies or groups who already have existing agrifood business structures, mechanisms, networks, relationships and partnerships in China.

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