There is no
doubt that China will be the world¨s largest market and the
engine for economic growth, global influence and integration
in the new century.
world-wide are actively seeking ways and means to engage China
in trade, investment and co-operation.
market is like no other. It is
but rapidly maturing,
growing, modernizing and changing.
Business in China is
intertwined with politics, culture and a diversity of business practices.
opportunities vary greatly from region to region and from
industry sector to industry sector.
for agrifood business in China is vast and unlimited. However, entering, successfully navigating and capturing opportunities on offer
in the Chinese business maze is not easy.
Sustainable business success in China requires a
combination of knowledge, capabilities and skills which
An in-depth understanding of China and its political,
cultural, socio-economic and business
Insightful information on the industry sector and the
products, services or technologies of interest in China
Capability to build the business structures, mechanisms,
networks, relationships, partnerships and an
intelligence gathering system indispensable for DOING
business in China
Personal business skills on how to MAKE business happen
successfully for the long term
For those who want to take a sprint down the business super
highway to China, the initial first 3 steps should be:
The key to success in China is doing your home work, being committed but
cautious, equipping yourself with the China expertise and
partnerships, and not running before you can walk.
you are skilled in China business, start building
the core business structures, mechanisms, networks,
relationships and partnerships in China essential
for the market access of your products, services or
technology. You may even wish to establish a
presence in China by setting up a virtual office, a
representative office, a co-operative or equity join
venture or a wholly foreign owned company.
For the average
SME to build the above starting from ground zero
requires substantial monetary and personnel
resources, and then time and patience for the
business to grow.
However, you can save a lot of time, money,
resources, frustrations and minimize the risk of
failure by making use of the services of, or forming
a partnership with experienced and reliable agrifood
companies or groups who already have existing
agrifood business structures, mechanisms, networks,
relationships and partnerships in China.
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