There is no doubt that China will be the world¨s largest market and the engine for economic growth, global influence and integration in the new century.


Businesses world-wide are actively seeking ways and means to engage China in trade, investment and co-operation.


The China market is like no other.  It is nascent but rapidly maturing, growing, modernizing and changing.

Business in China is intertwined with politics, culture and a diversity of business practices. Further, opportunities vary greatly from region to region and from industry sector to industry sector.  


The potential for agrifood business in China is vast and unlimited.  However, entering, successfully navigating and capturing opportunities on offer in the Chinese business maze is not easy.



Sustainable business success in China requires a combination of knowledge, capabilities and skills which include:

  • An in-depth understanding of China and its political, cultural, socio-economic and business  environment

  • Insightful information on the industry sector and the products, services or technologies of interest in China

  • Capability to build the business structures, mechanisms, networks, relationships,  partnerships and an intelligence gathering system indispensable for DOING business in China

  • Personal business skills on how to MAKE business happen successfully for the long term  



For those who want to take a sprint down the business super highway to China, the initial first 3 steps should be:

Step 1 Step 2 Step 3

The key to success in China is doing your home work, being committed but cautious, equipping yourself with the China expertise and partnerships, and not running before you can walk.

When you are convinced of the opportunities in China and decide to enter the Chinese market, it is essential that you acquire the key business skills on how to DO and MAKE business happen successfully in China.

The majority of the China business training programs offered world-wide are conducted by providers with materials produced from theory, books and third party information, and/or who have little or no practical experience and understanding of the intricacies of the topics that they teach.

Take up a good training program on how to do AND make business happen successfully in China conducted by experienced China agrifood business experts.

The great majority of the foreign business ventures and co-operations in China failed not because of  unsoundness of the opportunity or venture, but because the average organization or businessman does not have the knowledge, expertise and skills to capture the opportunity and make business happen.

Being able to DO business in China is quite different from being able to MAKE business happen.

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