Our Focus



China’s education and training sector lacks capacity and quantity and quality of education and training programs to enable individuals, enterprises and government departments to gain the necessary knowledge and skills to cope with rapid socio-economic globalization, regional integration and the move towards a knowledge-based market economy.



Growth areas for business and employment

  • English

  • MBA and EMAB

  • Specialized MBA such as in agriculture

  • IT

  • Business, supply chain and logistic development and management

  • International business know-how

  • WTO related issues and solutions

  • Industry specific systems, technologies and solutions

  • Self improvement and adult education

  • Improvement of children’s performance in school and tertiary education

  • Manufacturing and tradesmen training

  • Establishment of cottage industries [food processing]

  • E-Commerce

  • Re training of retrenched workers [SOEs]

  • Training of educators and trainers

  • Supply of training programs/contents

  • Co-operation with government and industry:

    • Education and training system modernization

    • Modern tertiary education development and delivery

    • Modern vocational education development and delivery

    • Advanced distant education development and delivery

    • E-Learning

China has a critical shortage of qualified administrators, managers, technical personnel and

 entrepreneurs with modern business skills, IT, technical and western business knowledge and English proficiency needed to sustain China’s drive for economic modernization and reform, and face the challenges of foreign competition as a result of WTO accession.

The urgent need to increase the quality and quantity of skilled administrators, managers, technical personnel, entrepreneurs and good English speaking workers, coupled with a “one child’ policy and the desire by the general population for individual self improvement, offers huge opportunities for foreign participation in China’s education and training market.

There is no doubt that China is the world's largest education and training market and will be the global center for knowledge and information generation, transfer, exchange and dissemination for decades to come.

It has been suggested that ~300,000 MBAs and 200,000 IT personnel will be needed each year to sustain China’s economic modernization and growth.  More than 10 million people were trained in 2001 in Guangzhou, Shanghai and Beijing alone.  The total value of the training market in China in 2003 has been estimated to be more than USD10 billion, and rising sharply.

China's education sector is strictly regulated and has been closed to foreign participation.  With WTO accession, China is now gradually opening up its primary, secondary and tertiary education sectors, as well as the adult education sector, to foreign participation.

The most popular education program involving foreign participants has been business administration programs.  The major players in the Chinese education and training market are US, UK, Canada and Australia.  Other countries active in China include New Zealand, Hong Kong, Macao, Japan, and other European countries such as France, Denmark and Germany.  The majority of these co-operations are in the form of join ventures with Chinese partners but Wholly Foreign Owned Enterprise is now the preferred option.





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